The Practice: Therapist Marketing, Demystified
AEO for Therapists: A Simple Guide to Getting Found in AI Search
Understand AEO and learn how to make your therapy website ready for AI search with small, human-centred changes that actually work.
More Bots Than People: The Quiet Collapse of the Human Web 🤖
AI bots now outnumber humans online. What does that mean for us and what does it mean for the future of intimacy and connection?
Is the Internet Dying? The Psychological Cost of a Web Filled With Bots, AI Content, and Fading Human Connection
As automated traffic overtakes human activity online, the web feels less alive than ever. Explore the Dead Internet Theory, rising AI-driven content, and what this shift means for our mental health, emotional connection, and digital wellbeing.
Local SEO for Therapists: How to Be the Therapist Clients Actually Find
How to turn your website, listings, and local presence into a clear path for the people already searching.
The Therapist's Local Visibility Toolkit
Everything you need to be found first - checklists, templates, scripts, backlinks, and a 21-day plan to go from invisible to in-demand.
A Brief History of Nostalgia: Why We Keep Longing for the Past in a World Addicted to Innovation
From 17th-century homesickness to TikTok throwbacks, nostalgia has evolved into a cultural coping mechanism. Here's why our collective gaze keeps turning backward - and what it says about us.
When the system becomes the symptom
How modern therapy lost sight of power, and what it means to bring the world back into the room.
How to Set Therapy Fees You Can Actually Feel Good About
Money, ethics, and self-worth - how to choose a fee that supports you and serves your clients better.
The Fee Integrity Workbook
A reflective guide to help therapists set sustainable, ethical fees - without guilt or apology.
Welcome to The Grey Notes
Welcome to the Grey Notes. My weekly exploration of therapy for an uncertain age.
The Therapist Photography Guide: How to Look Warm, Not Weird, Online
Your photo is your first act of therapy. Before anyone reads a word, they read your face. Here's how to create photos that feel safe, human, and true - and why the right image can quietly double your enquiries.
How to Be Seen (Without Selling Out)
Three new tools to help you show up like yourself - everywhere clients find you.
Digital FOMO: The Fear of Missing Out in a Hyper-Connected World
In the age of endless feeds and disappearing stories, FOMO isn't a feeling-it's a design feature. Discover how platforms weaponise belonging, scarcity, and comparison to keep us addicted to the illusion of connection.