The Practice: Therapist Marketing, Demystified
Local SEO for Therapists: How to Be the Therapist Clients Actually Find
How to turn your website, listings, and local presence into a clear path for the people already searching.
The Practice: Therapist Marketing, Demystified
Everything you need to be found first - checklists, templates, scripts, backlinks, and a 21-day plan to go from invisible to in-demand.
From 17th-century homesickness to TikTok throwbacks, nostalgia has evolved into a cultural coping mechanism. Here's why our collective gaze keeps turning backward - and what it says about us.
The Grey Method
How modern therapy lost sight of power, and what it means to bring the world back into the room.
The Practice: Therapist Marketing, Demystified
Money, ethics, and self-worth - how to choose a fee that supports you and serves your clients better.
The Practice: Therapist Marketing, Demystified
A reflective guide to help therapists set sustainable, ethical fees - without guilt or apology.
The Grey Method
Welcome to the Grey Notes. My weekly exploration of therapy for an uncertain age.
The Practice: Therapist Marketing, Demystified
Your photo is your first act of therapy. Before anyone reads a word, they read your face. Here's how to create photos that feel safe, human, and true - and why the right image can quietly double your enquiries.
The Practice: Therapist Marketing, Demystified
Three new tools to help you show up like yourself - everywhere clients find you.
Dark Psychology
In the age of endless feeds and disappearing stories, FOMO isn't a feeling-it's a design feature. Discover how platforms weaponise belonging, scarcity, and comparison to keep us addicted to the illusion of connection.
Long-form essays about psychology, technology, and the emotional undercurrents of modern life — for readers who want to feel something real.
Halloween isn't just about sweets and screaming - it's a collective therapy session. Exploring how confronting darkness through ritual, fear, and play helps us integrate the ghosts within.
Derealisation used to follow trauma. Now, therapists say it's showing up after TikTok binges. The Disquiet investigates how algorithmic design is reshaping the texture of reality itself.
Unpack the dark psychology of the creator economy - where influencers weaponize trust, intimacy, and scarcity to drive sales and shape opinions among Gen Z audiences.
Stop overthinking client emails. Steal 6 free therapist-grade templates + get 40+ editable scripts and automations in the premium pack.
A complete behind-the-scenes tour of the Therapist Email Templates Pack - what each document does, how to use it, and why these simple systems can help you hold your boundaries without losing your warmth.
Private equity is reshaping care - from children's homes to mental health services. This piece exposes the moral cost of turning vulnerability into profit and asks: what happens when care is no longer care at all?
A practical framework for therapists who hate marketing. Learn how to map your invisible funnel-referrals, SEO, endings, and networks-and turn your existing relationships into a self-sustaining client ecosystem.
Once a Silicon Valley meme, dopamine fasting has evolved into a global subculture. Part digital detox, part secular asceticism, it thrives not on science but on ritual, shame, and the hunger for control in an overstimulated age.
Your therapist bio might be costing you clients. Learn how to fix it in 15 minutes with real examples and a simple 3-step formula.
A page-by-page guide to building a therapy website that builds trust - and what to delete right now.
Learn how to brand your therapy practice with this free guide. Colours, fonts, and tone made simple - aligned and professional.
What happens when your AI companion changes overnight? This piece explores the rise of "patch-breakups"-a new kind of heartbreak caused by software updates that erase the emotional continuity users depend on.