The Practice: Therapist Marketing, Demystified
Most therapists optimise for Google. Clients search in fear, confusion, and shame. Learn how to find the keywords clients actually use.
The Practice: Therapist Marketing, Demystified
Most SEO advice for therapists focuses on rankings, volume, and technical tricks - and ignores the emotional reality of how people actually search for help.
Britain isn't angry - it's exhausted. A data-driven look at burnout, numbness, and the emotional climate shaping the UK in 2026.
Video
Exploring how content dieting will become 2026's biggest mental health trend, and why it's more complicated than just flicking a switch.
In 2026, mental health isn't just about logging off - it's about what content restriction signals. Why content diets, digital detoxing, and curated attention became markers of status, identity, and power.
For some, Christmas is the loneliest day of the year. If today feels unbearable, science and humanity agree: your pain makes sense - and you’re not alone in it.
Feeling unease at this time of year? Explore the Christmas Effect, what it is, how it works, and how to break free from it.
The Grey Method
An exploration of how therapeutic expertise can slip into quiet control. On power, not-knowing, and why staying with a client's uncertainty may be more respectful than explaining them to themselves.
The Practice: Therapist Marketing, Demystified
Warm, trust-building intake forms reduce anxiety and strengthen your therapeutic frame. Learn how to redesign yours with clarity, warmth, and intention.
Long-form essays about psychology, technology, and the emotional undercurrents of modern life — for readers who want to feel something real.
Upgrade your therapy intake form with trust-building scripts, templates, tone guides, and a full redesign system. Warm, clear, trauma-sensitive onboarding.
Outwardly thriving, inwardly dimmed - welcome to the emotional twilight of the algorithmic age.
Understand AEO and learn how to make your therapy website ready for AI search with small, human-centred changes that actually work.
A complete AEO guide for therapists: structure your content for AI search, improve visibility, and help clients find you with clarity and care.
Many everyday apps use streaks, badges, and progress bars to drive compulsive engagement. Explore how gamification shapes behaviour-and how to break free.
Online prank culture is reshaping empathy: from YouTube to TikTok, cruelty is now entertainment. This deep dive exposes the psychology behind viral harm.
Most therapists over-prepare for the first session and under-prepare for the last. Here's why endings matter - and how to handle them with care and intention.
A practical, emotionally intelligent guide to ending therapy well - including scripts, frameworks, attachment guidance, templates, and ethical notes.
Derealisation is rising, and today's feeds may be part of the cause. This deep investigation reveals how short-form video, infinite scroll, and algorithmic design overwhelm perception, distort time, and quietly reshape our inner lives.
The Grey Method didn't appear out of nowhere. It grew from a long lineage of philosophers, analysts and rebels who challenged certainty, refused neutrality, and taught us to stay human in the fog. This is the map of the minds that shaped the method.
An honest guide to the simplest, most human way therapists build steady practices: ethical referral relationships. No hustle, no algorithms, just trust, connection, and a system that actually feels like you.
A grounded, human-first system for therapists who want a steadier diary without relying on algorithms. Learn the scripts, rhythms, and relationships that quietly build the practice you actually want.
